Country Marketing Services Manager

Reports to: Straight line to Country Head, Dotted line to Regional Marketing Services Manager/, Brand Activation Mgr, NHW Champion

Purpose of the position

Implement Best Practices in the disciplines of Marketing Services (Creative, media planning and/or buying, media monitoring, Consumer Services, Brand Activation, Nutrition, Communication, research and insight) through the interpretation, translation and adaptation of Regional Marketing Services strategies in line with the category business needs

This will involve:

• Working with the various key stakeholders
• Delivering economies of scale and synergies across the categories and the region
• Supporting BEMs, Brand & CCSD Managers on execution and delivery of their activities in the most efficient way

Main Responsibilities

Management Responsibilities (if any)

• Department Management: contribute to the development of the department’s strategy and analyze and resolve issues related to the Consumer Communication management
• Strategy: Propose and implement locally the Consumer Communication strategy in line with the company strategy
• Plans and Objectives: Assume full ownership of the department’s plans and objectives, in line with the Consumer Communication strategy
• Organization: Ensure that the department has effective methods and procedures as well as the appropriate technical resources to achieve the agreed mission and objectives and assume ownership of the company’s execution plan
• People Management (Wherever relevant): Ensure that the department is staffed with qualified, motivated and performance-driven personnel to achieve the assigned mission and objectives
• Budget: Prepare and monitor the operational budget necessary to achieve the Consumer Communication department’s mission and objectives and challenge implementation budgets of the Brand Managers
• KPIs: Propose and monitor appropriate indicators to control and measure the Consumer Communication performance
• Values, Nestle Leadership Principles: Demonstrate and promote the company’s values and integrate them within the department’s way of working

Functional Responsibilities

• Propose and implement the relevant strategy aimed at putting the local consumer at the heart of all Nestle activities
• Lead the initiative to drive Consumer Insight across the global budiness incl. different categories and take responsibility for ensuring Consumer Insights are applied across the relevant categories and functions
• Assume responsibility for local implementation of all Consumer Services activities (working with local and regional resources as appropriate) and ensure all relevant learning from Consumer Services are applied across the business categories and translated into action
• Drive the relationship with the local Creative Agency to ensure excellence in local creative execution across all business categories
• Lead the relationship with the Media Agency to ensure maximum efficiency/effectiveness of media investment across all categories (synergies, volume discounts, media owners, KPIs) OR Assume responsibility for all in-house media planning and/or buying as appropriate (working with all categories and Operational Buyer(s) as appropriate) and establish, track and report appropriate KPIs
• Drive and assist the Events Agency(ies) to exploit synergies in activities across all categories and drive excellence in execution, OR Support the in-house events teams to ensure optimum service level provision to all categories, excellence in execution and maximum return on investment (efficiency and effectiveness).
• Assume responsibility for local implementation of the regional Nutrition, Health and Wellness strategy (working with local and regional resources as appropriate)

Key Performance Metrics

• Quality and timely implementation of Marketing Services activities (brand activities, Brand Activation, Marketing research, home visits etc.) as per plans
• Portfolio implementation and media plans and overviews rather than single category minded approach
• Added value perception by the category teams within the markets/countries
• Clear processes and procedures in place for the various work streams and for the management of the various stakeholders
• Brand performance from Brand Health Tracker studies (penetration, image, conversion rates, etc.)

Competencies/Skills/Requirements

• 5 to 7 years experience in Marketing/Communication, of which 3 years should have been at managerial level
• Good understanding of all aspects of consumer communication
• Excellent project management skills
• Good communicator
• Good negotiation skills

To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line. Kindly also mention your current/ last salary and benefits

Only shortlisted candidates will be contacted.